Consumer studies shows that nearly 60% of the population suffers from one or more hair problems, with hair fall or hair loss being the most common problem, both among both men and women. The modern sedentary lifestyle has only amplified it. Many experts have corroborated the harmful effects of hair loss on self-esteem, which further triggers depression.

Despite the increasing use of cosmetic hair care products, the problem of hair fall is still prevalent. This is because most of the hair care products are formulated only for day-to-day use. Hence they are not able to address the root cause. This is where Kesh King products are distinct from the rest.